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Media Education Foundation
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Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Jeremy Pikser
himself
Mark Crispin Miller
himself
Sut Jhally
Executive Producer
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BRATS
Jan 1, 2000
Filmed in 2000, Released 2002
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Versus
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The Good Times Are Killing Me
2009
Buzzing in a Ghost Town
Sign in to vote
Battle your watched movies head-to-head
Community Top Movies
Evil Dead II
1987 · 14 wins
The Dark Knight
2008 · 14 wins
Halloween
1978 · 13 wins
Final Destination
2000 · 12 wins
Halloween II
1981 · 11 wins
Trivia
Leaderboard →Playing as a guest — sign in to save your score and rank on the leaderboard.
Movie Trivia
Guess the movie from a clue — tagline, plot, cast and more. Pick from four posters.
What movie experience do you prefer?
What is your favorite movie genre?
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